Good Call

‘Good Call’ is the new overarching call to arms for family-owned Aussie bookmaker TexBet and was launched via the brand’s inaugural national campaign. A reflection of the business’s country character, commitment to responsible betting, and recognition of punters making the right choice, the platform set the stage for an irreverent campaign led by a beautifully crafted retelling of the feats and stories, both true and tall, of the brand’s figurehead, Terry ‘Tex’ O’Shea.