Sunsuper Riverfire Launchmaster

Sunsuper is the major sponsor of Riverfire – the spectacular finale of the city’s month-long Brisbane Festival. Each year, almost half a million people flock to the event. To strengthen Sunsuper’s sponsorship presence, we launched the search the next Sunsuper Riverfire Launchmaster with an integrated campaign across online video, social, print, radio, a training game and of course… a giant button installation for the successful Launchmaster’s big moment.