A world-first ‘try before you buy’

Economic Development Queensland

Sell low-to-medium density housing to regional Queenslanders, through Townsville EDQ development, The Village. The results? The local member for Townsville launched the campaign in April 2018, then the Minister for State Development travelled to Townsville to meet the first guest, attracting widespread press and TV coverage. Booked solid through AirBnB, EDQ sold one home per week  — over 60% of people who took a New Home Test Drive, bought a home.