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Back Yourself


A rebrand and repositioning for online bookmaker, Ladbrokes expressed through an integrated campaign that captured the raw beauty and brawn of both animal and athlete across Australia’s sporting gamut.

Launched via a series of hero films that examined crucial moments of our favourite sports in glorious detail, the campaign spotlit the type of punter who truly knows their sport and backs their decisions in the face of seemingly unbeatable opposition.  

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Floating Remy
Floating Andy

Get in touch


9/33 Vulture Street, West End QLD 4101

Remy Brassac +61 402 464 891


1 Commonwealth Ln, One Commonwealth,
#09-27, Singapore 149544

Andy Greenaway +65 9679 4997

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