Rumble has worked with Pacific Fair since 2015, establishing a distinctive brand look and personality for what is one of Australia’s most prestigious retail destinations. Our latest colour-drenched campaign teases the mood and allure of the SS24 season, introducing a fresh new hue and imbuing high fashion photography with a touch of the ethereal to promise a resort-style retail experience like no other.

*Social media content and in-centre activations produced by Pacific Fair.