Flex For Lex – Creating a new charity movement

When triathlete Lex Leary suffered a traumatic brain injury, she spent months recovering in the RBWH Intensive Care Unit and Neurosurgery Ward. Her strength and determination inspired “Move for Lex”, raising funds for RBWH and supporting families with loved ones in the ICU. This year, we took the campaign from strength to strength, introducing a catchy challenge everyone could get behind, with an uplifting, new call to arms.