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Made You Look


A rebranding for Bishopp Outdoor that demonstrated the power of brutally simple out-of-home advertising. Leveraging the iconic schoolyard saying, “Made you look, you dirty chook”, we literally created ‘dirty’ chickens to make the public and media buyers take notice.

 What started as a simple brief to fill available sites has become Australia’s longest-running outdoor campaign, generating exponential growth for Bishopp during its time. 

Bishopp Billboard 01
Bishopp Billboard 03
Bishopp Billboard 02
Bishopp Chook 01Bishopp Chook 02Bishopp Chook 03
Bishopp Billboard Insitu
Floating Remy
Floating Andy

Get in touch


9/33 Vulture Street, West End QLD 4101

Remy Brassac +61 402 464 891


1 Commonwealth Ln, One Commonwealth,
#09-27, Singapore 149544

Andy Greenaway +65 9679 4997

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