A rebranding for Bishopp Outdoor that demonstrated the power of brutally simple out-of-home advertising. Leveraging the iconic schoolyard saying, “Made you look, you dirty chook”, we literally created ‘dirty’ chickens to make the public and media buyers take notice.

 What started as a simple brief to fill available sites has become Australia’s longest-running outdoor campaign, generating exponential growth for Bishopp during its time.