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Made You Look

BISHOPP OUTDOOR

A rebranding for Bishopp Outdoor that demonstrated the power of brutally simple out-of-home advertising. Leveraging the iconic schoolyard saying, “Made you look, you dirty chook”, we literally created ‘dirty’ chickens to make the public and media buyers take notice.

 What started as a simple brief to fill available sites has become Australia’s longest-running outdoor campaign, generating exponential growth for Bishopp during its time. 

Bishopp Billboard 01
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Bishopp Chook 01Bishopp Chook 02Bishopp Chook 03
Bishopp Billboard Insitu
Floating Remy
Floating Andy

Get in touch

Brisbane

9/33 Vulture Street, West End QLD 4101 | +61 7 3036 2000

Remy Brassac +61 402 464 891

Singapore

1 Commonwealth Ln, One Commonwealth,
#09-27, Singapore 149544

Andy Greenaway +65 9679 4997

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