Made you look,
you dirty chook.
Bishopp
As one of Australia’s largest regional outdoor media providers, Bishopp wanted a rebranding that brought their offering into the modern day, while also retaining the country charm and irreverence on which the company formed.
Leveraging the iconic saying ‘made you look, dirty chook’, we literally created ‘dirty’ chooks to make the public look and media buyers take notice.
