An integrated campaign to launch Sunny Queen Farms' new brand platform, ‘Make Every Day Sunny’ in line with the release of the egg producer’s latest range of meal solutions.

Taking a fresh approach to complement the fresh thinking inherent in the new product offering, we brought the brand's beloved brand character into the modern day, complete with a new personality and half a dozen new friends. The campaign sprung to life across a delicious spread of 15-second films and online activity.