The Ugly Xmas Rashie

Cancer Council Queensland

To help Cancer Council Queensland in their fight to beat cancer – and especially skin cancer – we headed down the path of product innovation, creating The Ugly Xmas Rashie.

It’s Australia’s answer to the Ugly Xmas Sweater, made for the way we spend our Aussie holidays. The PR-led campaign lit a social media flame worldwide, two releases sold out in 2 days, with a third release set for Australia Day. The story of a new Australian icon has only just begun…