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The Ugly Xmas Rashie

Cancer Council Queensland

What started as a brief for a Christmas card thanking donors and supporters of Cancer Council, became a product innovation, and a new Australian tradition. The Ugly Xmas Rashie hit the trifecta, creating skin cancer awareness, behaviour change and a new annual income stream for Cancer Council.

Now in its fifth year, the Ugly Xmas Rashie has been sported by Australia’s most famous celebrities, won multiple awards, and most importantly, has raised hundreds of thousands of dollars for cancer research and support services.