At Brisbane’s recent Mumbrella Compass event, Rumble co-founder and Managing Partner Remy Brassac joined Mumbrella’s Tim Burrowes and a panel of leading industry voices to share perspectives on the year that was, and more importantly, to exchange ideas and insights to prepare for what comes next.
All panellists concurred that 2025 had been a year of uncertainty, with a lack of confidence in investing leading to cost-cutting. But, says Brassac, the market is coming to realise that cost-cutting to maintain profitability is a short-term fix. “Boards and CFOs are now shifting their attention to CMOs and asking “where’s my growth?”, and that’s a good thing.”
Brassac asserts that with growth back on the agenda, the opportunity before us is to shift attention from time/cost efficiency to improving effectiveness. “That means shifting creative as a commodity back to being a true differentiator when done with originality”.
Joining Brassac on the panel were Kristy Lucas (Brisbane Airports), Elliot Bledsoe (Creative Commons), Andrew Kolb (VML) and Kelly Healy (News Corp Australia).
Each shared insights and the view that in the current climate “the best navigator wins”- those who are nimble, observant and adaptable will as always have the edge.
Our biggest challenge? Brassac cited the erosion of critical thinking and a dependence on technology to do the thinking and creating for us.
“In a landscape crowded with shortcuts, the real advantage belongs to those who reclaim the craft and the thinking behind great ideas. That’s the real pathway to growth.”
