The Ugly Xmas Rashie (UXR) is a social enterprise conceived, owned and operated by RUMBLE, with the sole purpose of supporting worthwhile causes. Since 2015, UXR has raised over $470K for charities including Cancer Council, Surf Life Saving and the Great Barrier Reef Foundation.

A uniquely Australian take on the northern hemisphere’s Ugly Christmas Sweater tradition, the novelty of the UXR and its for-good purpose have seen it embraced by famous names including Chris Hemsworth and Hugh Jackman, as well as everyday Aussies. With a focus on sustainability, rashies are made from recycled materials, including polyester fibres from textile waste and PET bottles.

The RUMBLE team invests its time in keeping the UXR as an integral part of every Australian summer, raising funds for organisations creating a positive social and environmental impact.

2025 will see the launch of the 13th UXR design and an exciting new research partnership.