Rumble’s category-redefining I Know a Lawyer campaign reminded Queenslanders that – since 1956 – compensation law experts Trilby Misso have been recommended by everyday people who care. Work mates. Gal pals. The lads. Even the lady who runs the pie van on site.

Following the campaign’s skyrocketing brand consideration, enquiries and conversion, we chose to spotlight a party that the public had yet to hear from. Friends of the four-legged kind, who’d be seriously affected if a workplace or motor incident prevented their bipedal ‘best mates’ from throwing the ball, taking them for walkies, or whistling them on to the back of the ute.

With this new route, we further defied category convention through a suite of social videos and outdoor activity to let our human mates know – literally through puppy-dog eyes – that they, in fact, know a lawyer.